Las Vegas (USA), Nov 15 (EFE) .- The CA World 2017 show, which brings together hundreds of software experts in Las Vegas (USA), today explored the intersection between execution of innovation projects, a barrier for many, but that have managed to break companies such as Netflix and Amazon.

"Going safely may be the riskiest decision to be made. can take, "said Mike Gregoire, president of CA Technologies, one of the most important software creation companies in the world and organizer of this event that will extend to the Friday.

According to Gregoire, "to innovate successfully you have to leave creativity free", something that is achieved by "taking risks" and developing a "digital intuition" to identify the exact moment in which to embark on a profound technological change.

In this regard, he stressed that business success does not follow a single line, but multiple dimensions and a Through several channels, in which to compete and, as an example, put the virtual store of the electronic commerce giant Amazon.

He also highlighted the software Automic, of CA Technologies, that helps the Netflix platform to automatically collect data from its users to suggest content and produce new material based on the tastes of its customers.

"In the digital world of business, we need to cultivate the deep reflection of how to use the data, where they come from and what they mean, "Gregoire said.

Optum, a health services company that collects medical data from partner hospitals to analyze them and provide better treatment to patients based on the results.

"Today is competing in code (...) balancing creativity and execution to achieve our goal, "said Gregoire.

Another of the important aspects in the conquest of the digital market is the design, which for many years had to do with "the beautiful" but has evolved to a concept related to "the user, with understanding the problems that a service presents and how It works, "Paul Pedrazzi, general manager of Design at CA Technologies, told Efe.

His goal is to develop a simple interface for the client, but to reach that point there is much behind: "We try to make sure that technology, which is overwhelming and confusing, does not show up like this and presents itself in a natural way".

In this sense, Pedrazzi presented as a key of success to avoid great risks to introduce small changes, but frequent.

"Users demand them," he said.

To talk about risk management, CA World 2017 invited the American mountaineer and skier Jimmy Chin, who shared his experience to capture images during the expeditions that he has made for the highest peaks of the planet.

"My work is about risk and it is always stressful", but it is possible because "I am aware of safety" and that is when "I open spaces for creativity", he said.

"There is only one opportunity to shoot a photo and everything has to be executed perfectly," he explained.